WREK was named critical favorite radio station by Creative Loafing in their Best Of Atlanta issue this week. Congratulations to WREK! But …
This is utterly fascinating to me, having been a WREK insider for most of the past 20 years (note: I have been out of WREK pretty much since 2002). WREK today, to me, is a mess. Just utterly painful to listen to. A world-class institution like Georgia Tech, supposedly with a world-class student body, should be producing a student radio station that absolutely blows the doors off of anything in town. Things that WREK did beautifully in the past aren’t even a thought now. Those things that they are still doing are purely on the basis of inertia.
Back in 2000-2001 or so, when there was first serious talk about the WREK studio moving from its location in a remote corner of campus to a location that was in the dead center of campus, I was a loud (and lonely) protesting voice. WREK would A) die during the move, and B) have its musical mission diluted to pointlessness.
I had predicted that the move would kill WREK, because there was literally nobody around besides me who was making a serious effort to engineer the place, and completely ripping up a studio and rebuilding it at a new location is the most violent thing that you can do to any engineered facility like that. However, they did in fact pull off the move in 2004, and it is wholy due to the fact that two people (Thomas Hildebrandt and Jim Evans) came to WREK in the 2001-2002 timeframe and took over for me. Thomas was the first active, productive student Chief Engineer that WREK had had in nearly a DECADE. Without Thomas and Jim, there is no doubt in my mind that, at best, what WREK would have become is a couple of folding tables with an iPod and some microphones. No joke, that is what some college radio stations basically run on.
As for my 2nd prediction, that of devolution into musical and cultural irrelevance, I do think that is in fact happening. It was already happening years ago. WREK is now little different from any other 100-1500 watt college station that you will find in any US city, with virtually nothing left to make it truly unique. There are simply forces greater than WREK (that’s a whole other screed that I’ll post some day, yay!) that are working to make WREK a hollow shell of what it once was. So what you get now are average students, uninspired and uncreative, slouching their way through the day feebly crapping out something they call a radio station, and the listenership that used to be there is now on the internet. It’s a complete joke. The upside is that with WREK going more mainstream and having the more visible campus profile, they are in a better position to weather the attacks from the Georgia Tech administration, whether in the form of the Athletic Association’s desire to bring “professional” commentary to sports events, or in the form of the President’s office desire to satisfy a wealthy donor and muscle professional public radio into WREK’s powerful signal. I think WREK is going to beat both of those threats back, because more and more people know what WREK is and appreciate the principled stance that they take on their programming.
Which leads back to the CL accolade. Every year as far back as I can remember, CL routinely declares that WRAS is the best station. For the average reader of (and worker at) CL, I’m in complete agreement that WRAS’s tired corporate-wannabe college-fluff pop rotation programming is perfect, and WRAS runs an incredible tight ship. Occasionally CL would break things up and throw the award to WRFG. But this year CL was aware of the threats to WREK, having done two or three brief article s over the past year about them. So I think they decided to throw a bone to WREK, because I am certain that WREK could make great use of a “Best Of Atlanta” accolade right now to fend off the attacks, and CL probably knew that.
Props to WREK student management in running their defense. They’ve been doing exactly what I would be doing in that regard, namely getting the word out by raising their profile with the student body, exercising their alumni base, and engaging the press. I’ve said many times that the only way that WREK will win this is in the court of public opinion.
And godspeed to them in that.
Clobber was a great Atlanta band formed by a friend of mine, Allan Ross. Allan was (and probably still is) a master of the crunchy punk guitar sound favored by the likes of Jawbreaker, J Church, Jawbox and other J-named bands of the mid-90’s. And while Allan’s screamed vocals were a weak spot (he’s too big of a personality to share frontman roles onstage), the band was otherwise flat out incredible, with really good bass and drums backing Allan up front. Clobber started out with Allan and bassist Shannon Mulvaney teaming up and then luring drummer Tim Campion out of his post-Insane-Jane retirement to create the power trio. Shannon quickly left (probably due continuing demands of his other more, uh, popular bands) and was replaced by Jim Prible on bass. To itemize the bands that these guys had been in would take too much space, so suffice it to say that this was practically a supergroup in the Atlanta scene.